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The Land Rover Range Rover (generally known simply as a Range Rover) is a full-sized luxury sport utility vehicle (SUV) from Land Rover, a marque of Jaguar Land Rover. The Range Rover was launched in 1970 by British Leyland. This flagship model is now in its fourth generation.
Jaguar Land Rover has also extended the use of the Land Rover Range Rover sub-brand with the introduction of Range Rover Evoque, the Range Rover Velar and the Range Rover Sport.
The Rover Company (originator of the Land Rover marque) was experimenting with a larger model than the Land Rover Series in 1951, when the Rover P4-based two-wheel-drive "Road Rover" project was developed by Gordon Bashford. This was shelved in 1958, and the idea lay dormant until 1966, when engineers Spen King and Bashford set to work on a new model.
In 1967, the first Range Rover prototype was built (number plate SYE 157F), with the classic Range Rover shape discernible, but with a different front grille and headlight configuration. The design of the Range Rover was finalised in 1969. Twenty-six Velar engineering development vehicles were built between 1969 and 1970 and were road registered with the number plates YVB151H through to YVB177H.